BRAND SLOGAN
Carry anything anywhere
 
				
				
			We go on your journey everywhere 
as a companion whatever you carry.
We are truckers. We are the specialized commercial vehicle maker in South Korea is devoted to producing the best trucks which boost better durability and power.
 
						Brand Film Episode Ⅰ, Truck for Your Life
 
						Brand Film Episode Ⅱ, Remind Wedding
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				 Our value Tata Daewoo commercial vehicle has been growing at the center of Korean commercial vehicle industry over the last 30 years. 
 We have been proving our value and mission.
 Humanism We focus on ‘humanism’ that lies in a truck because a truck is not just a simple vehicle. A truck is a means of living taking a responsibility of customers lives and serves as a sincere companion to customers. We have found ‘humanism’ that lies at the heart of iron. 
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				 Low Total Cost of Ownership Our mission is lowering the burden of customers by reducing TCO (Total Cost of Ownership). 
 We put all our capability into producing a comfortable truck with less breakdown and affordable maintenance costs from the perspective of truckers.Brand philosophy We are always be with customers. 
 Because customers are with us, we can produce our products.
 For us, a truck is served as a medium or a messenger to reach customers.
 Developing a messenger that can understand customers and the market well is our brand philosophy.
 
